Land Rover LRX to Debut at Paris Auto Show

Land Rover will debut its newest and smallest model at the Paris Auto Show later this year based on the LRX concept first shown at the Detroit Auto Show back in 2008. Originally thought to be a 2011 model, Automotive News is reporting that it will arrive in late 2011, likely as a 2012 model year vehicle.

According to an older press release released by the automaker the upcoming LRX (if that is in fact its name), will be, “the smallest, lightest and most efficient vehicle the company has ever produced.”

2010 Range Rover Sport Supercharged

2010 Range Rover Sport Supercharged

Despite enduring a string of financial hardships, Land Rover still enjoys one of the clearest and most robust brand identities in the automotive kingdom. The English automaker has held the same core values since the company's first off-roader was created by Maurice Wilks in 1948. Wilks reportedly designed the first Land Rover to emulate a Jeep he had driven, and the first Land Rover prototype actually utilized a chassis borrowed from that legendary American off-roader. And much like Jeep, when you think of Land Rover, the words rugged, purpose-built, and capable are sure to come to mind, but the two storied marques part company when it comes to luxury amenities. England's four-wheeling pride and joy can be found in places like Africa, the Middle East, Australia's Outback and as well as the ritziest precincts of Beverly Hills and Monte Carlo.